Research into the health benefits of eggs is increasingly showing that their consumption is linked to conditions such as heart disease and diabetes. According to Vegconomist, it is available for purchase through JD.com, the nation’s largest online retailer, JUST’s WeChat Store grocery and food delivery service Hema, e-commerce platform, food e-commerce site specialty retailer City’super, and “seed-to-table” restaurant chain Hunter Gatherer. The JUST Egg recently became available in mainland China. Luxury hotel Grand Hyatt Singapore has also been treating patrons to JUST Egg since October 2018. In Hong Kong, bottles of the mung bean-based egg were rolled out in the plant-based plaza, Green Market in January 2018. People in Asia got the lowdown on JUST’s vegan egg before the US. Following in the footsteps trendsetting plant-based giant, Beyond Meat, JUST has decided to make its product accessible rather than niche and effectively introduce analogue eggs to the masses. The bottled vegan eggs will be stocked alongside chicken eggs in European stores this year, giving omelet fans a plant-based option for starting their day. In 2018, JUST formed a partnership with leading egg industry distributor the Eurovo Group and German poultry giant PHW Group to distribute JUST Egg throughout Europe. A key part of their model is creating plant-based versions of common products, such as salad dressings and mayonnaise. In some cases, it even outsold chicken eggs.įounded in 2011 by CEO Josh Tetrick and HSUS (Humane Society of the United States) vice president Josh Balk, JUST is an environmentally-focused company on a mission to provide healthy and sustainable food to everyone. In the first four months, the cruelty-free egg proved to be so popular that JUST reports selling 2 million bottles. After being trialed in San Francisco’s Flore restaurant and being dished up in JUST Egg patty form by several food service companies, the liquid egg was rolled out to retail in September last year. The JUST Egg was launched in the company’s native San Francisco in December 2017 after four years in development. Time Magazine even named it one of the smartest sustainable products of 2018. This completely vegan egg product comes in liquid form in pourable 12-ounce bottles and can be used anywhere you would use whisked eggs. Learn more about the company by visiting or on LinkedIn and Twitter.JUST has responded to the market demand by creating its signature JUST Egg product. Just Crack an Egg is a brand of Chicago, Illinois-based The Kraft Heinz Co.
Just Crack an Egg Omelet Rounds (MSRP: $3.49) are available now in the refrigerated aisle at grocery stores nationwide. Broccoli Cheddar: with cage-free eggs, cheddar cheese and broccoli.Classic: with cage-free eggs, uncured ham, cheddar cheese, red pepper, green pepper and onion and.Three Meat: with cage-free eggs, pork sausage, uncured bacon, uncured ham and cheddar cheese.All American: with cage-free eggs, uncured bacon and sharp cheddar cheese.Breakfast lovers can find Omelet Rounds available in four flavors:
Just Crack an Egg Omelet Rounds are made with cage-free eggs and use a perfected baking method to get a hot and fluffy center with no artificial flavors, dyes or preservatives. “With Omelet Rounds, we want to introduce egg-loving fans to a quick and easy-to-prep way to get the best of a classic egg breakfast in the comfort of their kitchen or on the go.” “We love eggs at Just Crack an Egg – is there a more perfect food? Omelets are wonderfully delicious but also tricky to make,” said Maureen O’Neill, brand manager for Just Crack an Egg. Just Crack an Egg is introducing Omelet Rounds, a protein-packed, baked breakfast that can be ready in under a minute.
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